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Calceolaria herbeohybrida also known as Pouch flower, Slipper flower, Slipperwort, or Pocket book flower
Origin: Western South America
Pocketbook Plant is an annual that is forced into bloom, sold, then discarded once the blossoms have faded. Grow them in partial shade as the flowers burn in full sun. Keep the soil moist but not wet. They like cool temperatures. If planted too deep, or over-watered, expect problems with stem rot. Good air circulation will help control diseases. Propagation is by seed.
This genus consists of about 388 species of shrubs, lianas and herbs, and the geographic range extends from Patagonia to central Mexico, with its distribution centre in Andean region. Calceolaria in Latin means shoemaker.